Does Video Content Drive Conversions?

Video marketing is an essential element of any digital marketing strategy. It’s a powerful tool that can help businesses connect with their target audience, build brand awareness, and drive conversions. Whether through social media, email marketing, or video advertising, videos are a great way to engage with your audience and deliver your message engagingly and memorably. In this blog post, we’ll explore the benefits of video marketing and provide tips and strategies for creating effective video content to help you achieve your business goals. From pre-production to promotion, we’ll cover everything you need to know to create successful video marketing campaigns and maximize your return on investment.


Video content DOES drive more conversions for brands and businesses. Did you know that 74% of people are more likely to watch a video compared to the 26% of people who would read blog articles? The algorithms are prioritizing video content now more than ever. But, you may be wondering why? The benefits of video content include: 


  1. Increased engagement: Videos are more engaging than static images, and they are more likely to be shared and remembered by viewers. 
  2. Greater reach: videos can easily be shared on social media, embedded on websites, and included in email marketing campaigns. This makes it much easier to reach a wider audience. 
  3. Enhanced SEO: videos can help to improve search engine rankings by keeping visitors on your site longer and increasing the likelihood that they will share your content with someone else. 
  4. Increased conversions: videos can be used to explain products and services clearly and concisely. 
  5. Cost-effective: video production costs have lowered significantly, and video hosting and distribution have become more affordable, it is now easier to create a video marketing campaign that is both high-quality and cost-effective. 
  6. Measurable: video content allows for the use of analytics and tracking tools, which makes it easy to measure the effectiveness of your campaigns and make data-driven decisions. 


Now, let’s discuss how you can create effective video content for your social profiles or website. The first step you’ll need to take is defining your target audience, so you can tailor your content to their specific needs or interests. Keep in mind, that video content is intended to be short, about 1–2 minutes long.  To create compelling content, you can use a tactic called storytelling. This tactic works best as a clear structure, such as a beginning, middle to end, and uses characters, conflicts, and resolutions to create a narrative. Once you have your content ready, optimize your videos for search engines by including keywords in the title, description, and tags. Make sure to include a call-to-action in your video to encourage viewers to take the next step. Lastly, to amplify your videos, it’s best to include subtitles and captions because it makes them more accessible and increases their reach. It will help improve the visibility of your videos in search results. 


How MSM Digital Can Help

Now that you know the benefits and tips to create stellar video content, it’s time to add this to your content calendar. At MSM Digital, we know how important it is to stand out. We can make your brand look like a rock star whether it be through social media or website design. Let’s get your stellar content started today! Contact us.