Mastering Social Media Advertising: A Comprehensive Guide for Small Businesses

Do you own a small business, and are you feeling lost in the sea of the digital realm? For small businesses, social media is the key to your success. Social media does not just revolve around likes, followers, and shares but is a tool to create connections, promote awareness, and drive your sales! With major shifts in marketing from mass media to the boom of digital advertising, small businesses can effectively utilize social media advertising platforms like Facebook, Instagram, and LinkedIn to reach their target audience.

Why Social Media?

Social media is a diverse tool to connect and engage with your audience directly. Social media platforms house over half the world’s population, with 4.8 billion users, and you can attract these potential customers and develop relationships with them all through these platforms! With core features such as commenting and messaging, small businesses can receive direct feedback and build strong communities. Most social media platforms also have implemented business features and tools to let you track and collect data and analytics. These tools allow businesses to reach specific demographics, interests, and behaviors that can aid in marketing strategy. Creating a social media profile(s) as a small business will only broaden your horizons and allow a small business to grow its footprint. 


Facebook, Instagram, and LinkedIn are social media that are popular among businesses. Under the same company, multimedia platforms Facebook and Instagram have a business managing tool named Meta Suite that schedule posts, sort through inboxes, and gather analytical data about a business. Businesses can flourish on these social media platforms because this is where consumers and potential customers aggregate. LinkedIn is a social platform solely based around professional networking, where small businesses can connect with other professionals (business-to-business). All three platforms will create lead generation, but it is important to note that each respective social media has different niches and demographics. For example, Facebook’s popular age ranges from 25-34 (23.6%), Instagram from 18-24 (30.8%), and LinkedIn from 25-24 (60%). Businesses need to recognize their targeted demographic to decide which platform best suits their needs and goals. 

Tips to Start and Master Social Media

Select the right platforms for engagement (businesses are not limited to one). Pursue social media platforms that will resonate with your targeted audience–if not, your time, effort, and money could go to waste.

  • Create a basic, simple, informative username, profile picture, and biography, and maintain a cohesive brand image. Do not confuse your audience; be memorable! Integrated marketing communications are crucial for any business to separate itself from competitors. To have a distinct brand means for a presence to grow and maintain a spot in a consumer’s mind by being memorable. 
  • Be remarkable and create valuable content. Being unique in the realm of the internet will allow you to grow fast because consumers value compelling content they will gain from vs. unremarkable content. 
  • Strategize. Do you want to go viral? Be the best in your market? Develop a game plan using content and social media strategy to create and meet goals.
  • Promote and link your websites and products in your biographies and content to generate traffic to your websites. Practice inbound marketing!

Learn How MSM Digital Can Help You

At MSM Digital, we understand the challenges businesses face in the fast-paced world of digital marketing. That’s why we are committed to staying at the forefront of the latest developments in technology and using them to help our clients succeed in the rapidly evolving digital landscape. Our team of seasoned professionals can assist you in identifying your target audience, crafting a compelling content strategy, and refining your social media performance to attain your objectives with cutting-edge knowledge of social media trends and best practices. Contact us to learn more about our team and how we can help you: