PR is the Persuasion Business
You are trying to convince an audience
Outside your usual sphere of influence
PR people are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. A good PR practitioner will analyze the organization, find the positive messages and translate those messages into positive stories.
PUBLIC RELATIONS Public relations tastes great, advertising is less filling.
It’s Unpaid vs. Paid. Earned vs. Purchased. Credible vs. skeptical. Public relations tastes great, advertising is less filling.
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”
Advertising is paid media, public relations is earned media. This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue. It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear. So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.