Public Relations admin February 23, 2023


MSM Digital works hand in hand with our clients
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
MSM Digital Public Relations New York
PR is the Persuasion Business

You are trying to convince an audience


Outside your usual sphere of influence

Public relations is a strategic communication process
create narratives

PR people are storytellers. They create narratives to advance their agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.  A good PR practitioner will analyze the organization, find the positive messages and translate those messages into positive stories.

A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation.
Advertising is what you pay for, publicity is what you pray for.
MSM Digital Public Relations is not Advertising
How is public relations different than advertising?
PUBLIC RELATIONS Public relations tastes great, advertising is less filling.

It’s Unpaid vs. Paid. Earned vs. Purchased. Credible vs. skeptical.  Public relations tastes great, advertising is less filling.

There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”

Advertising is paid media, public relations is earned media.  This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

Another huge difference is price. PR firms charge monthly retainers or can be hired for specific projects. Advertising can be very pricey.
Create a Story
This is the most common form of public relations. It involves storytelling and. Most of the time, firms looking to make the news want to promote something fresh: a new car, a new app, a new market, a new CEO or other significant hire, a new business plan, merger, winning an award, something of this nature. Other methods of making news include bylined articles written for an independent publication, Opinion-Editorials (not about you, about a controversial topic), social media (blog posts, tweets, photos, videos, etc.), content marketing on your website, and more.
Some firms create their own events or speak in front of prestigious groups. This can be great, but it can be time consuming and expensive, with no guarantees of coverage. Many colleges and universities create news with surveys and original research. Entrepreneurs and small businesses usually can’t afford this expense. It may be easier to conduct simple phone and email surveys of peers, clients and suppliers. A brief series of questions that result in new information that shed light on a certain issue might be newsworthy to the trade media.
At MSM Digital, we operate on the cutting edge of creativity, and we ensure our work with our clients reflects that.