Did you know user experience (UX) is a crucial part of many businesses’ success in converting interest to revenue? Today’s consumers are smart and savvy and expect their needs to be delivered in an instant. Considering today’s market, with the successful companies, Uber, Uber Eats, Amazon, or DoorDash, the time delivery response is crucial to the consumer’s interest and keeps them from wanting to go back. This also applies to online marketing and the experience your users are having through your website. The quality of the UX makes a huge impact on an individual’s online experience and will keep your customers feeling happy with your service.
If you are running an online business or have a website, the UX is going to be one of the most important steps to understand. You want to know how well the website is running for your customers and if they had a good experience with it. Especially if you are running an online business, the UX should always be a top priority because all your customers use laptops or mobile devices. The quality of the UX will keep your customers from going back to your site, or turn your interests into revenue.
The UX is often overlooked when it comes to new digital marketing strategies. Did you know that only 55% of companies are actively involved in the user experience process? This is interesting because about 74% of consumers will return to the site if its UX is optimized for mobile. This is why the UX is also crucial to be optimized in mobile. Think about how many times people are shopping on their mobile devices during the day? Or scrolling through Instagram, Facebook and TikTok? Whether it be they’re in the line waiting, at lunch, grocery shopping, or even traveling? This percentage of people are the ones who use their mobile devices for a large amount of the day. The UX for your website should be optimized for this specific reason if you want consumers to visit your site at any point of the day. With 504% growth in media consumption, mobile devices are beating usage versus the laptop. That said, 52% of users said a bad mobile experience made them less likely to engage with a company and with 60% of searches performed on mobile devices, the UX for mobile devices should stand out to many businesses today.
An ideal online customer journey involves seamless navigation, a clean-cut purchasing journey, dynamic and digestible content (i.e. blog) top-notch customer service, and mobile device compatibility. If you combine these elements, your business will stand out from the crowd. It shows you are taking the customer’s needs at hand.
Most successful marketers will tell you that user experience is key to facilitating conversions and helping you stand out from your competitors. A common comparison would be Amazon from their consistent success. Their website is easy to navigate for users and has great customer service through email marketing, and ensuring your information is private. These elements are always crucial in any website. Usability is only a piece of the puzzle because it focuses on things at the surface. UX digs deeper into whether an individual page or piece of content will satisfy the specific needs of a user.
The content you are pushing on your website is one of the best ways to convey a message to your audience. According to Quick Sprout, 82% of people enjoy reading relevant content from company blogs. This will help your authority and credibility. The content that is optimized for search engines will not only be good for user experience but, also rank your webpage well in relevant to search terms on Google. This approach will bring new audiences to your page and result in conversations, which you always want, rather than website abandonment.
At MSM Digital, our team is experts in UX and bringing more engagement to your websites or social media channels. MSM is the bridge between businesses and their customers. Our team is here to help you bring your business out of the digital haystack. Contact us today to learn more about our team and how we can help you. Visit our contact page at https://msmdigitalmedia.com/contact/